Chinese electric-vehicle maker Xpeng announced plans to launch a cheaper brand, entering a highly competitive segment amid an intense price competition in the EV industry.
Competition in China's EV market has intensified as companies race to cut prices, with market leader BYD spearheading a deeper round of price reductions.
Xpeng said it will successively introduce models under the brand, which it did not name, each with different levels of intelligent driving capabilities.
The new brand is dedicated to creating "the first AI-assisted driving car for young people," it said.
Sales of battery-powered EVs in China slowed to 18.2% in the first two months of the year from 20.8% for all of 2023, according to the China Passenger Car Association.
Persons:
Xiaopeng, BYD, Xpeng
Organizations:
Xpeng, EV, China Passenger Car Association
Locations:
Beijing, China